05 Feb 2018
BIP Immersive Bootcamp
CIIMAR hosted from 1- 3 February 2018 the BIP Bootcamp on Blue Ocean Strategy – an innovative approach focusing on strategic blue ocean thinking for a sharpened business case.
During 20h the participants of the 3rd edition of the Business Ignition Programme had the possibility to allow their ideas to raise from concepts to sustainable business models for new products, processes and services.
Based on a fast track to the innovation process, BIP teams from U.Porto, CIIMAR and INESC TEC had the opportunity to explore and apply a set of disruptive tools and methodologies for the development of their business ideas, such as Value Innovation, Strategic Canvas, ERRC Grid, etc. For the next 12 weeks with the support from mentors, methodologies and resources, the business models will be iterated and validated on the market.